FAISALABAD : Protection of consumer rights is the core responsibility of Punjab government under which it is imperative for printing presses operating in Faisalabad to adhere all the regulatory rules for ensuring genuine packaging material to discourage the fake imitated printing material leading towards number two consumer products which discriminate the rights of consumers. This was expressed by Sajjad Hussain Bhatti Asst. Director Punjab Consumer Protection Council while talking with the representatives of Anjuman Tajran Press Market. He said role of the packaging industry is vital in the context of ensuring greater value addition in the country’s exports. He said that these sectors had great relevance for the economy in view of their employment potential and value added exports. He urged the industry to constantly monitor global developments in the area of packaging especially of processed foods so that shelf life of food could be enhanced while simultaneously addressing the health needs of consumers adequately and effectively.Bhatti said that presently printing sector is one of the biggest and fastest growing sectors in the country working with thousands printing presses having a huge capital investment. He added that owners of presses need to operate in legitimise norms under the promulgated rules for which the existence of printing press declaration is basic requirement and all the presses those are not properly registered under Press Publication Rules they need to stop their work and firstly get declaration certificate failing which punitive action should be taken against illegal printing presses operating in the city. During the meeting Abdul Rasheed Shahzad patron in chief of Anjuman Tajran Press Market, Ch. Muhammad Akram Presiden, Sohail Rafi General Secretary assured the PCPC that they would cooperate with the department in maintaining a check on the working of printing presses under rules. All the office bearers were accompanied by Rana Tajamal Waheed President Anjuman Tajran Federation a trade group of fifty small trade associations of the city.