KARACHI (PR): The campaign dubbed Project “Aspire” encouraging Diabetics to aspire to and aim at healthier lifestyle. The campaign is endorsed by the famous celebrity Zeba Bakhtiar who believes strongly in the crucial role of well-designed diabetes education on the long term health outcomes. The campaign involves the launch of a user friendly blood glucose monitoring device, OneTouch SelectSimple, in Pakistan. The device uses state-of-the-art technology to measure blood glucose levels and is an essential component of diabetes management.
OneTouch brand ambassador Zeba Bakhtiar, who is engaged with LifeScan, was present at the press meet along with senior management of LifeScan Pakistan.
“What is also unique about the campaign is the introduction of the 4 Cs concept aiming at It aims at simplifying the diabetes education.
The abbreviation stands for, Check blood sugar regularly, Control the highs and lows of glucose levels, Consume healthy food and Care for yourself by exercising and adopting a healthy lifestyle”, said Ahmed Habiba, Marketing Manager – LifeScan MEA