KARACHI - Citibank N.A. Pakistan, a member of Citi has announced the repositioning of its businesses in Pakistan-effectively unifying the management and execution of its corporate, consumer and commercial banking operations.   The new business model will effectively allow Citi to provide a single platform to service its consumer, commercial and institutional clients offering branch banking, wealth management, treasury and transactional services. The new business model is in line with Citi's global strategy of capitalizing on relatively high growth levels in emerging markets, while focusing on a niche segment and applies to all Citi businesses in Pakistan including the cards business. Arif Usmani, Citi's Country Officer & MD for Pakistan, said: "The new business model will allow Citi to create greater synergies, ensure strong risk management and drive cost and operational efficiencies in the current economic landscape. Our business remains buoyant and resilient, with opportunities across key banking sectors." Citi has been operating in Pakistan since 1961 and has a highly respected franchise through its successful delivery of innovative, high-quality banking products and services to its customers. Citi's contribution to the local financial sector is centered on its commitment to its customers be it through best in class products and services, transfer of expertise and technology, innovation and its investment in its people and community. Citi Pakistan is part of the Middle East region which is a globally significant market for Citi.