Our Staff Reporter KARACHI - In order to resolve complaints received from customers regarding obnoxious calls and unwanted/undesired SMSs, PTA formulated Promulgation of Protection from Spam, Unsolicited, Obnoxious and Fraudulent Communication Regulations 2009 and Telecom Consumer Protection Regulations. Based on these regulations PTA has established Consumer Complaint Management Cell and initiated dialogue and consultation with mobile operators to curb the transmission of undesired words through SMS. In this regard instructions were given to the mobile operators. Mobile operators have now highlighted certain implications to implement PTA directive. PTA has also received input from customers, Government and other quarters on this issue. Therefore, implementations of previous