ISLAMABAD (APP) - The United Nations Industrial Development Organization (UNIDO) has started a programme aimed at improving standard of living of Pakistani women by bringing creativity among them, Chief of UNIDO Pakistan, Engr. Shadia Yousif Bakhait said Wednesday. The programme will help the women to get better returns for their efforts and bring them a good name in the local as well as international markets, she said while speaking at a seven day workshop on "Developing Creativity for Design Business" organized by Islamabad Women Chamber of Commerce and Industry (IWCCI). Shadia, said that textile, home decor, and granite designing are some sectors having potential to pay rich dividends and called upon women entrepreneurs to design products keeping latest trends in the mind. "You should undertake serious efforts to diversify which will guarantee success," she stressed. Speaking on the occasion, National Programme Coordinator UNIDO, Shahina Waheed said that the organization strives for capacity building and orientation among business women. She said UNIDO also aims to encourage potential business women so that they step into businesses after knowing how to promote their interests. Founder President IWCCI, Samina Fazil said that women lag behind as they lack value addition skills. Consumers are turning to the web primarily because of convenience while majority of Pakistani business women have yet to launch their websites, she observed. She said women entrepreneurs will never excel unless they get feedback from consumers, give them a reason to come back, stay relevant, provide value and show appreciation. President IWCCI Alya Akram said that the impact of the global economic crisis together with the rising cost of energy and food is straining the capacity of majority which is a challenge for women entrepreneurs. She demanded the government to formulate proper women empowerment initiatives so that overall productivity can be boosted up to 25-35 per cent. Earlier UNIDO's international trainers Giulio Vinaccia from Austria and Olimpia Newman of Italy informed business women about ways and means to improve businesses through creativity. They said that Pakistani business women were suffering due to lack of innovation skills and assured the participants that they would continue to visit Pakistan and improve skills of women.