Luxury Pret gets exciting makeover

Relive the legend of the most powerful queen the world has ever known with the launch of Ashal Mujtaba’s Cleopatra Collection at Brands Just Pret. The powerful, mystical and immortal tale of the ravishing Egyptian queen Cleopatra known for her immaculate sense of style, grace and poise comes to life with Ashal Mujtaba’s upcoming fall collection which gains inspiration from the famous beauty queen of the pharaohic era.
The label has earned the reputation of being a classic and strong fashion brand over the years through a painstaking process of progressive fashion. The Cleopatra collection will be unveiled on December 19, 2013 at the Brands Just Pret outlet following a grand ceremony at the impressive Dolmen Mall in Clifton, Karachi.
Masooma is the fashion designer behind the Cleopatra collection. Popularly known for her classic, stand-out silhouettes and optional skirt styles, cascading lengths, choice fabrics and exceptional colours, the designer duo of Masooma Zaidi and Mujtaba have empowered women to dress up in choice ensembles meant for both the party look and a stylish evening out for women, making it also possible for them to assemble their own customized look through a fusion of separates.
The divine Cleopatra collection offers 12 unparalleled and unique designs exclusively made available by the Ashal Mujtaba label and available exclusively and solely at the multitude of Brands Just Pret stores, as well as orders can be booked online.
Each artwork piece is carefully adapted from Masooma’s Egyptian series featuring pyramids, insect froms, artwork and varied embroidery worked into the dress design to form kaleidoscopic geometric shapes, all eventually laid out to create the signature Ashal Mujtaba’s Cleopatra collection.
Enjoying the reputation of being an upmarket, pret wear multi-brand fashion house synonymous with contemporary wear in Asia and Middle East, today Brands Just Pret proudly features 107 designers at its four state-of-the-art outlets, with a new store recently launched at the World Trade Center Mall in Abu Dhabi with rock solid focus and control across its network under Hadi Anwar as CEO and Somaya Adnan & Hasaah Hadi as Managing Directors Asia & Middle East Operations respectively.
Brands Just Pret are also the pioneers in initiating an online national and worldwide shopping portal to facilitate their local and international clients’ shopping needs even further. The web store stocks prêt-a-porter fashion essentials to suit the contemporary fashion choice of women from all walks of life.
The launch event of Ashal Mujtaba featured fashion presentation along with a musical performance by Zoe Viccaji,who mesmerized the audience with her entertaining and soulful music,the hair and make-up for the event is by stylist Saba Ansari and her team at Sabs Salon, choreography for the fashion presentation is by Nabeel Shaukat, event set-up was done Reactivate and media & PR by  Tehmina Khaled of TAKE II. The event will be hosted by Anoushey Ashraf.

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