ISLAMABAD Due to the myth-making capabilities of American corporate media, September 11 has become a metaphor of war, destruction, and numbness of human feelings, which did not end on that fateful day. It is still continuing, making its appearance in various parts of the world, most especially in Pakistan where September 11 happens almost every other day. These remarks were made by Assistant Professor Department of English (FLL) of the International Islamic University Islamabad (IIUI) Dr. Muhammad Safeer Awan who delivered a lecture at the Area Study Centre for Africa, North and South America at the Quaid-a-Azam University Islamabad on War of Words: American Media and Popular Narratives since September 11, 2001. The chief guest of the seminar was Consular of the American Embassy Larry Schwartz. Dr. Safeer Awan spoke at length about the post-9/11 media images and presented a powerful critique of the failure of American intellectuals and journalists to promote a civic and informed citizenry in the US. His seminar presentation was a detailed analysis of the US cultural production after 9/11, including a number of novels, documentaries, and films that have strengthened the stereotypes about Muslims as extremists. Dr Safeer said that since September 11 attacks, the Twin Towers have gone up in flames again and again in a slew of well-regarded works of fiction, films, documentaries and passionate prose analyses. The impact of the presentation was accentuated due to the powerful media images that the US media had been presenting on such news channels as CNN, FOX NEWS, MSNBC and other corporate media outlets. Dr Safeer also analysed the myth-making capabilities of the American corporate media to show how September 11 has become a metaphor of war, destruction, and numbness of human feelings. He said that it did not end on that fateful day. It is a continuing present, making its appearance in various parts of the world, most especially in Pakistan where September 11 happens almost every other day. Dr Safeer also questioned the credibility of the embedded journalists who accompany US and NATO forces in Afghanistan and Iraq. To him it is a strategic ploy to control the flow of information from the conflict zones to the public, thus raising doubts about the authenticity of the information disseminated for public consumption. The seminar was followed by question-answer session.