ISLAMABAD (APP) - Minister for Information and Broadcasting Sherry Rehman on Saturday inaugurated newly renovated Central News Desk equipped with latest technology at the Associated Press of Pakistan Headquarters. During her visit to the APP Headquarters, Sherry Rehman said that the country was passing through a critical juncture of history and the media has to play its due role by projecting the true and positive image of Pakistan. She said that this is an era of competition and APP as a premier news agency of the country should play a pro-active role in highlighting the matters of national importance. The News Agency must ensure coverage of all important developments and events with objective professional approach, the Minister said. Objectivity and credibility of the news should be the hallmark of the news agency, she urged. She underlined the need for running the affairs of the agency in a more transparent and effective manner. She emphasized that the organization should come up with the growing professional requirements of its subscribers by providing them quick news service. She advised the APP management to take measures to further improve its Urdu, Sindhi and photo news services. Briefing the minister on the working of the APP Managing Director Syed Iqbal Hussain said that the APP remains committed to excellent journalistic traditions by objective and accurate reporting, observing code of ethics with regard to responsible journalism. The minister was told that print, video and pictorial news services are getting prominent space in the national and regional English, Urdu, Sindhi, Arabic and Pushto newspapers and channels and making effective contribution towards promoting country's image and stance on various national and regional issues in their true perspective. Besides Secretary Information Ashfaq Gondal, Principal Information Officer Ghulam Hazoor Bajwa, senior officers of the ministry were also present on the occasion. Earlier on her arrival, the Information Minister was received by Secretary Information Ashfaq Gondal, MD APP Syed Iqbal Hussain and Executive Director APP Zahoor Barlas and other senior officials. The minister was accorded warm welcome by the staff of the APP.