LAHORE  - WWF-Pakistan signed a declaration of Earth Hour City Challenge 2014 with Syeda Kulsome Hai, ADC Sheikhupura and Cap Aamir Raza, CEO Pebbles, at E-community, Sheikhupura.
WWF-Pakistan has launched Earth Hour City Challenge to promote energy conservation in smaller cities of Punjab.
Speaking at the ceremony, Kulsome highlighted the need to educate marginalised segments of our society and to give them opportunity to be part of such a global initiative.
Capt Aamir Raza, CEO Pebbles, said that his organization is trying to uplift the environmental conditions of Sheikhupura by inculcating civic responsibilities among the residents.
Anwer Naseem, Senior Director, Corporate Relations and Operations, WWF-Pakistan and Sania Khan, Manager, Corporate Relations, WWF-Pakistan, were also present at the ceremony. The participants also signed pledge boards to commit to the cause.
WWF-Pakistan has been celebrating Earth Hour since 2010. Every year renowned celebrities join the cause as brand ambassadors to become a part of the Earth Hour campaign. This year Faryal Gohar, Sarmad Khosat, Ahsan Khan, Humaima Malik and Zoe Viccaji has been chosen as Earth Hour ambassadors of WWF-Pakistan. The theme selected by WWF-Pakistan this year is energy conservation.
In addition to all activities that have been taking place since the last four years, WWF-Pakistan has added quite a few new activities including Earth Hour City Challenge 2014, University Challenge and Digital Challenge. This year Earth Hour will be celebrated on 29 March, 2014, across the globe between 8:30 pm to 9:30 pm to show support for energy conservation for sustainable future.
WWF-Pakistan will be conducting events in Lahore, Karachi and Islamabad. Many districts in Punjab will also take part in Earth Hour City Challenge 2014, celebrating Earth Hour candle light ceremony conducted by city district government. These include Multan, Muzaffargarh, Rawalpindi, Sahiwal, Okara, Gujranwala, Sialkot, and Faisalabad.