Technological advancement has not only shattered social boundaries of the world, it has brought tremendous transformation in all fields of life. Marshall Mcluham, a Canadian theorist propagated the idea of Global Village in 1960.To him the world has shrunk to a village due to advancement in the fields of science and technology. Peoples of the world now live in close proximity. They share their joys and sorrows with one another. They benefit from the inventions and discoveries made by other people. It is the media that creates the experience of global shared time, especially by informing people around the world about “events” that they can share. Communications give people a chance to contact other people in distant locations whatever the time. Globalization of any country is reflection of that country. As Globalization produce winners and losers. A casual look at the world reveals that there is competition everywhere. The rush in every area of life divides the world into winners and losers. At present media is the only source which is easily accessible by all walks of people through various electronic appliances i.e. TV, Radio, Internet, News Papers and now mobile phones also used by people to aware of events every time. Globalizing TV shows and films may influence people, shaping the way they understand their social identities, their cultural communities, and wider world in which they live.
Media revolution has converted the whole world into a global village. Cable TV networks are one of its tools and people’s love for such medium cannot be denied. In Pakistan cable TV is gaining popularity day by day and has eclipsed all other forms of entertainment. Several channels are delivering modern scientific information at no cost that we cannot afford due to our limited resources. Simply, turning on TV sets, we can be aware of the latest developments around the globe. We can watch the landing of man on the moon, working of robots at Mars and miracles of genetic engineering in the field of medicine. This cutting edge of technology has provided us the opportunity to move from a stagnant phase of ignorance to a modern era of revolution and logic. As we are living in rapidly and constantly changing times, change is around us, about us, within and without us.
It is because of globalization that world is fast shrinking. This would be a reason for students to take advantage of the situation and study wherever their interests take them. In Pakistan our universities conduct only popular courses. Hence if a student has passion for a subject such as astronomy, he will not be able to do so in Pakistan. In this case he would have to study overseas. Now, with a single click on internet when we look at all the universities in the world as possible places of study, we will have more choices. Now by utilizing and getting benefit from Newspapers, we can easily know that what is happening in other parts of the world. In Pakistan it goes beyond the range of television and reaches the remotest regions of the country. Salesmanship is the key to modern business and the newspaper is an effective means of advertising. Another function which the press performs today is that of a watchdog. Ads are also a useful source of information regarding rent and sale. Thus, we can learn about wars, revolutions, earthquakes, floods etc in different parts of the world. We learn about the different functions the UN is performing in various fields of economic uplift and international trade and relations between states. The editorials of popular newspapers are useful commentaries on national and international affairs. They tell us about social matters like debates, public meeting affairs, transport problems, price levels ,art, literature, religion and so on every now and then.
General health programs get easily publicity like campaigns for child health, family planning, awareness about AIDS,TB and Bird Flu. Television can be used to teach uneducated people. We can have programs for teaching the basic details of languages. Such programs can be extremely useful for our villagers and the working class people in the cities.
Since the last decade the media in Pakistan has become very vibrant because of the privatization of TV channels, independent press and uncontrolled internet access to general people. Pakistan is a big country of more than 150 million people. So it offers a huge market to multinationals and local companies to sell their products. These facts are very provocative for the international companies to sell their products and services in Pakistan. The multinationals companies like coca cola, KFC, MacDonald, Nestle and many more are already doing business in Pakistan. The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.
Mass media helps to reveal the news of people’s misery so that concerned authorities can take necessary steps. The whole world has become a global village due to media. Today the powerful effects of media have spread in every society of all over the world. Now with the advancement in the field of science and technology, we are globally interconnected and communicate with other countries. There are a group of computers that can communicate with each other connecting million of other computer networks in the world. World Wide Web is collection of millions of changing documents on computers all over the world. These documents may contain the books, magazines, pictures, films and information one needs. The different websites that run into millions, offer information in the sciences,arts,religion,education,commerce,industry,agriculture,law and almost every topic or subject. The internet has surely brought countries and nations closer, it has functioned to help in the development of the world into global village.
We in Pakistan can especially promote science and technology only if we are globally interconnected with other countries in the world by making the use of different technologies and Communication. We can likewise learn about new books, magazines, films, music and other arts and literary writings in different countries in English and other international languages. Because of this Interconnectivity we watch and hear about all scenes of destruction, we can learn how we can make our national and personal life better. We can fix and determine our true destinations and aims in life with this information and guidance.