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Topic: Britannica

Britannica yields to the digital age

Its reputation for accuracy will probably ensure that the online version of its reference materials will continue to be popular. But the Internet is steadily undermining the brand’s franchise.Two months after Eastman Kodak Co.declared bankruptcy, another household name is succumbing to the ...

Britannica Reaches Web
January 25, 2009

Britannica reaches out to the web

THE Encyclopaedia Britannica has unveiled a plan to let readers help keep the reference work up to date. Under the plan, readers and contributing experts will help expand and maintain entries online. Experts will also be enrolled in a reward scheme and given help to promote their command of a ...

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