Car key jams teen drivers' cellphones

UNIVERSITY of Utah researchers have developed an automobile ignition key that prevents teenagers from talking on cell phones or sending text messages while driving.
The university has obtained provisional patents and licensed the invention - Key2SafeDriving - to a private company that hopes to see it on the market within six months at a cost of less than $50 per key plus a yet-undetermined monthly service fee.
“The key to safe driving is to avoid distraction,” says Xuesong Zhou, an assistant professor of civil and environmental engineering who co-invented the system with Wally Curry, a University of Utah graduate now practicing medicine in Hays, Kan. “We want to provide a simple, cost-effective solution to improve driving safety.”
Zhou notes that “at any given time, about 6 percent of travelers on the road are talking on a cell phone while driving. Also at any given time, 10 percent of teenagers who are driving are talking or texting.” Studies have shown drivers using cell phones are about four times more likely to get in a crash than other drivers.
“As a parent, you want to improve driving safety for your teenagers,” he says. “You also want to reduce your insurance costs for your teen drivers. Using our system you can prove that teen drivers are not talking while driving, which can significantly reduce the risk of getting into a car accident.”
If things go as planned, the Key2SafeDriving system won’t be sold directly to consumers by a manufacturer, but instead the technology may be licensed to cell phone service providers to include in their service plans, says Ronn Hartman, managing partner of Accendo LC. The Kaysville, Utah, company provides early stage business consulting and “seed funding.” It has licensed the Key2SafeDriving technology from the University of Utah and is working to manufacture and commercialize it.
Hartman envisions gaining automobile and insurance industry backing so that Key2SafeDriving data on cell phone use (or non-use) while driving can be compiled into a “safety score” and sent monthly to insurance companies, which then would provide discounts to motorists with good scores. The score also could include data recorded via Global Positioning System (GPS) satellites on the driver’s speeding, rapid braking or running of lights, which are calculated by comparing the driver’s position with a database of maps, speed limits, stop lights and so on.