Take That begin record 50m tour

TAKE That are to embark on the biggest tour the UK and Ireland have ever seen, playing to more than a million
people at 20 stadium concerts.
Those are more fans than watched Michael Jackson in 1988 or saw the biggest runs by acts like U2 and The
Rolling Stones. Fans have spent 50m on tickets for the former boybands Circus Live tour, which starts in
Sunderland later.
It comes amid a summer of massive gigs, with Oasis, Jackson, Britney Spears, Coldplay and Madonna all on
the road.
I think its a bit of escape for everybody, Take That star Gary Barlow told the BBCs Lizo Mzimba. Its one night
in the year that they can go out, enjoy themselves, sing songs that maybe mean something to them in their lives,
something theyve carried with them for years.
Take That will play to 94,000 fans at Sunderlands Stadium of Light over two nights on Friday and Saturday,
before moving on to Coventry, Dublin, Cardiff and Glasgow.
They then play five nights at Manchesters Old Trafford Cricket Ground and four shows at Wembley Stadium in
London, finishing this time next month.
Its unique, said their promoter, Simon Moran of SJM Concerts.
Its testament to their huge popularity and the quality of the previous tours. The word of mouth has been
tremendous on the last three runs of dates theyve done since they got back together. BBC
He said the total attendance of 1,080,000 would be higher than for Jacksons Bad tour.
In 1988, the pop stars first world tour as a solo artist included a record seven sold-out gigs at Wembley
Stadium.
Next month, he is due to return to the UK for a 50-night stand at the O2 arena in London, which will be seen by
750,000 people.
Earlier this year, PRS for Music, which collects royalties for songwriters, said the amount of money spent on live
music had overtaken the amount spent on CDs and other recorded music for the first time.
When people are down... say with this economic issue at the moment, people tend look towards entertainment,
dont they, said Take Thats Jason Orange.
They want to pull themselves out of the mire, go and watch a football match or a concert, sort of keep the
depression at bay, maybe.
PRS chief economist Will Page agreed fans were continuing to spend on big tickets despite cutting back on
other luxuries during the recession.
It is tempting to think that consumers might be cutting back on various types of leisure spend to ensure that they
can commit to their favourite summer festival or tour, he said.
Michael Jackson and Take That have done great. If you can do these types of tours and sell these types of
tickets with basically word of mouth carrying it, its phenomenal.
Without much of a push by the industry itself, they seem to have done phenomenally well during an economic
crisis. These tours are record-breaking tours. BBC