'Water-borne diseases kill 230, 000 children each year'

In partnership with PPAF, Unilever-Lifebuoy has agreed to initiate and execute through PPAF the hand wash programme in the two chosen districts in rural areas of Punjab. In this one year agreement Unilever & PPAF will educate over 50,000 community members of Narowal and Bakkar. Lifebuoy will work with PPAF in training NGO’s, providing free Lifebuoy soap and hand washing material and other joint activities.

PPAF is the lead institution for poverty-focused interventions in the country. Set up as a fully autonomous private sector institution, PPAF enjoys facilitation and support from the Government of Pakistan, the World Bank and five leading multinational bilateral and international corporate. The outreach of PPAF now extends throughout Pakistan and its micro credit, community physical infrastructure, drought mitigation, education, health and capacity building interventions have expanded all over the country. PPAF today is the largest World Bank-supported programme of its kind in the world, according to a press release issued here.