MABAD (APP) - Trade fairs and catalogue exhibitions not only facilitate the entrepreneurs and business owners but also highlight the soft image of the country. The trade fairs provide an excellent opportunity of connecting in the areas of interest, thus Pakistan should regularly organize different types of these events that would not help the country in accelerating trade and investment, but would also boost the declining tourism sector.
This was stated by Mahfooz Elahi, President Islamabad Chamber of Commerce and Industry (ICCI), at a meeting at ICCI.
The ICCI President stated that China, Dubai and Germany are the classic examples of well organized international trade fairs and centers, where businessmen from all over the world converge. In order to strengthen the efforts to promote the countrys cultural heritage, the government must allocate substantial amount from its annual development budget (PSDP) for promotion of arts and culture, he said.
Mahfooz Elahi was of the view that trade fairs and catalogue exhibitions represent a significant opportunity for exporters to enhance their brand and product visibility and to promote new and existing products.
Trade Development Authority of Pakistan and Board of Investment should jointly facilitate the flow of foreign direct investment (FDI), establish partnerships, expand market share and develop domestic commerce and transfer of technology, he added. Elahi said that to put the economy on track because they were the key to exhibit the untapped potentials of the country and to introduce its products in the world market.
Pakistan has to make an extra effort in promoting exports by arranging trade fairs and exhibitions, he emphasized.