MABAD (APP) - Trend of Short Message Service (SMS) is growing fast among the youth in Pakistan and it is estimated that SMS traffic will double in coming four years and the volume of messages will double to 10 trillion by 2015.
Pakistan enjoys largest text messaging in Asia. Pakistan has seen a stunning and remarkable growth in both, the mobile subscriber base and the SMS traffic during the past few years.
According to officials in Pakistan Telecommunication Authority (PTA), text messaging has leapt three folds in the past three years, with almost 200,000 text messages exchanged every second.
Much of the consistent growth in the number of SMS is due to its ever widening adoption beyond peer-to-peer messaging such as banking, social networking, enterprise applications, advertising and machine to machine communication.
According to a recent survey, global mobile banking services will be generating 90 billion text messages per annum by 2015, as banks seek to utilize SMS as a means of enhancing customer communications and services.