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Free stay at the Clarion Hotel in exchange for art
 
June 10, 2012
 
 
Free stay at the Clarion Hotel in exchange for art

A HOTEL in the Swedish capital is offering free stays to guests who donate a piece of self-made art to the facility.

The Clarion Hotel in Stockholm said the art-for-stays scheme was inspired by New York’s Chelsea Hotel, which allowed prominent artists and musicians to stay for free in exchange for their works of art,” The Local.se reported.
Their inspiration comes from the now closed Chelsea Hotel in New York, who had a similar agreement with well-known guests.
Speaking about the new payment system, the public relations and marketing manager for the Clarion Hotel, Tess Mattisson, said “It all started with the fact that our general manager’s grandfather was an artist… He actually had some of his work hanging in the Chelsea Hotel, and now that their hotel has closed down, the manager was so inspired that our hotel will continue the tradition.”
Mattisson said there would be no limitations on the art, provided it can fit on a sheet of paper.
“New York’s Chelsea Hotel had a very strict definition of an “artist”, but the Clarion Hotel has a much more liberal definition: Anyone who puts their paintings, poetry or other work of art to paper.
I’m afraid a lot of less than honourable folks will doodle something on a napkin and proclaim it “art” for a free stay at the hotel. The Clarion Hotel is going to go bankrupt if they don’t make this a one-week promotion.”
The manager of the hotel said, “The Clarion Hotel is a world-class hotel; I would be ashamed of submitting a work of art for a one-day stay at a Super Eight motel.”
The marketing manager for the Clarion Hotel said “Who are we to be judgmental about art?” I know that when it comes to art, beauty is in the eye of the beholder, but the manager better be a little bit judgmental if he wants to stay in business.” There is a catch however - you are only able to stay for two nights a year under this arrangement.–Agencies

 
 
on epaper page 11
 
 
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