YOUR car’s bass may set off car alarms and wake babies, but compared to Nissan’s Juke Box, it is no more than the sound of a pin dropped onto a carpeted floor. The Nissan Juke Box project boasts sound louder than a 747 taking off.
With technical input from Martin Audio, the Juke Box can produce 150db of sound, which makes it louder than a jumbo jet during take-off. Nissan’s exhibition audio system features not one but two Jukes, each fitted with two 18-inch subwoofers topped by arrays of mid- and high-frequency speakers. Nissan rates the system at 150 decibels from 18,900 watts.
Its integrated radio studio means that anything captured on the system can be later broadcast on the Ministry of Sound digital radio app. The Juke Box can be transformed into a fully-functioning PA system, complete with ambient lighting and a DJ booth.
Rather than just dump speakers and amps into the Jukes, Nissan worked with London’s Ministry of Sound, a club that boasts one of the best audio systems in the world. Ministry of Sound brought in Martin Audio, the designers of its club’s system, to build custom cabinets and fit the speakers and amps into the Jukes.
The intention was to create a very loud system that retains excellent audio quality. Rather than play music off either of the Juke’s head units, the system is designed to be hooked up to a mobile DJ station. The sound projects from the open rear hatches of the Jukes.
Nissan’s Gareth Dunsmore said: “We have made a great product that we believe creates excitement through our innovative approach to the small car market. –Agencies
Ministry of Sound is the industry leader in creating the moments people live for through their bespoke sound systems. Together with Nissan Design Europe, RML and Ministry of Sound, we wanted to challenge the establishment and make something truly unique.”
The Juke Box debuted this morning (June 15) in the drivers’ parade at the start of the Le Mans 24-hour endurance race.
After Le Mans, Ministry of Sound’s digital radio channel will broadcast its Nissan Juke Box Sessions recorded across Europe fortnightly on Mondays from 5pm to 7pm.