DESPITE a war of words over programme scheduling, both The Voice and Britain’s Got Talent have proved to be ratings winners for the BBC and ITV. ITV had the most viewers, with a peak audience of 11.5 million watching Simon Cowell return to Britain’s Got Talent. On the BBC, new reality series The Voice, which features Tom Jones and Jessie J amongst its judges, had a peak audience of 9.8 million. But BBC One came out on top during the two shows’ 20-minute overlap. Between 8:00 and 8:20pm, The Voice was seen by 8.96 million viewers, compared to the 6.56 million watching Britain’s Got Talent. Over the last five-minute period of the overlap, those figures were 9.1 million for The Voice and 6.1 million for Britain’s Got Talent. TV bosses had feared the crossover would last as long as 50 minutes, and the scheduling of both shows had been a source of tension since it emerged both channels were launching their shows on the same night.                               –BBC

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