LAHORE - The Lahorites visited shops and outlets of confectioners on Eidul Azha to buy sweets, cakes and bakery items to make the holy festivity more memorable.Though this is called ‘Eid Qurbani’ for its spirit of sacrificing animals, people also buy sweets and make dessert for celebration. However, a bakery owner said that trend of buying sweets at Eidul Azha is about 40 per cent less than the Eidul Fitr. The sale though goes up but the prices remain same, he added. The confectionary sector and sweat merchants also do roaring business during this Eid as well. The confectioners have become busier on Thursday and Friday night, however, the increase in sale was being witnessed since Sunday. The outsiders who had started going to hometown prefer buying sweets from Lahore due to its good standard. “The sale and purchase of cakes and traditional sweets is on the rise, as cakes and sweets are exchanged among the dear ones as a symbol of love and brotherhood,” said Muhammad Asif, a buyer standing at bakery at Wahdat Road. During a visit to many sweet shops at Multan Road, Mall Road and other localities, it has been noticed that the rates of the sweets and bakery items are being charged about 10 to 20 per cent high. It is important that the growing awareness for quality and style and the purchasing power of consumers has intensified the competition for the money being spent on Eid, forcing the suppliers to bring innovation and invest heavily on marketing for an edge over their competitors. The increase in demand, however, surpassed the expectations of suppliers of popular items in the current season. After disposing off the fresh Eid stocks many businesses hope to get a chance this year to clear their stores of old inventories.“People eat rich to celebrate the festival so confectioners present a large variety of sweets to attract the customers. Especially the non and famous vendors offer the most public interested items like Dahhka Chamcam, Patisa, Gulabjman, Barfi, Amarti, Burfi, Qalaqand, Baloshahi, Rasmalie and many other which sales start from Rs400 to Rs600,” said a customer standing at a famous sweet shop at The Mall.On the other side, the special items also included Halwa Akhroat, Badam, Kajo and Gond.“We make special arrangements to accommodate the Eid rush. We hire more staff on Eid days as daily wager,” said an owner of a bakery at Thoker Niaz Beg. He said that they prepare Chaiwara, Ghatihya, Dalmot, Fried Moong Phali, Daalsave, Boondi, Samosay, Dahi Barey, Kabab rolls, Finger Fries, Daal Chana, Mix Nimko, Namak Paray and Hakar Paray and all sweet and cakes.