LAHORE - Zong has decided to support Pakistani athlete Rabia Ashiq who would be running in the 800-meter competition in the London Olympics scheduled for August 8, announced Executive Director Commercial Zong Usman Ishaq on Monday.

Zong under the umbrella of Flutter - its special initiative for women has decided to support Rabia, who was selected to participate in the event through wildcard. Rabia had to face discouragement from her immediate and extended family initially but her passion drove her to continue taking part in sports at school and college level. Recognizing her tenacity, Zong decided to sponsor the athlete for her participation in the world's foremost sports competition.
Usman said: "Rabia is an epitome of courage and an excellent example for the world to see that with minimal resources, there can still be success stories of women who are willing to dream, even if the society is not ready to support, a person can change everyone's perception through their consistent efforts."  "Flutter aims to empower Pakistani women and giving them the right exposure and chances so that they can excel in this world. By supporting Rabia, Zong wants to convey the message to everyone in the country that our women are capable of much more than we can imagine and they deserve our encouragement," he added.
Zong has been encouraging the athletes appearing in the Olympics and has assured them of its support irrespective of the outcome.
 “Realizing that women are an underrepresented segment of our society, Zong also recently launched a special initiative for women called Flutter, this deal is designed while keeping in mind the fact that women have different requirements as compared to men and these needs have to be addressed differently,” Usman concluded.