LAHORE - Pakistan could be an attractive business destination in real economic terms if it enhances its trade with the regional countries like Sweden is doing with the EU countries. Head of Swedish delegation and Vice President International Department of Sweden Chamber of Commerce Ms Charllotte Nyberg stated while speaking at the Lahore Chamber of Commerce and Industry on Monday. LCCI Senior Vice President Ijaz A Mumtaz, Vice President Faisal Iqbal Sheikh, former Presidents Mian Misbahur Rehman, Mian Muzaffar Ali and Pakistans Commercial Consular in Sweden Javaid Akber Bhatti also poke on the occasion. Ms Charllotte Nyberg said that Sweden was presently doing 80 per cent of its trade with regional countries in the European Union, therefore, Pakistan should adopt the same methodology because it has a marvellous potential in all the sectors. She said that Sweden for being an important member of European Union has a huge untapped potential and the Pakistani businessmen should come forward to avail these opportunities. The head of the Swedish delegation said that there was a dire need to develop a close liaison between private sectors of Pakistan and Sweden for exchange of information and market research. She said that both the countries need to identify more tradable products to enhance their mutual trade. Pakistan is known around the globe for its textile products, sports goods, surgical instruments, fresh fruits & vegetables, rice, carpets, leather made ups, fish & fish preparations, handicrafts, artificial jewelry, fancy furniture, footwear, hosiery, garments, and so many other consumable items, which still needs to be properly introduced in European Market. She said that Pakistani business community would have to adopt an aggressive strategy to enter into Swedish Market because Swedes are not only the quality conscious but also very selective and careful while making deals with other countries.