LAHORE - Pakistan’s No. 1 LED TV brand — has joined hands with Pakistan Cricket Board (PCB) as the Associate Partner of the Pakistan National Cricket Team for the Pakistan vs Australia (Pak vs Aus) series, commencing in Rawalpindi on Friday, 4 March. The highly anticipated series is Australia’s first tour of Pakistan in 24 years.

Sunny Yang, GM at TCL Electronics Pakistan, and Faisal Hasnain, CEO at PCB, signed the sponsorship agreement at PCB Headquarters, Lahore.

TCL is set to be the partner of Pakistan National Cricket team for the first time. As a part of the agreement, TCL’s logo will appear on the shirts of the Pakistani team throughout the three tests, three ODIs and one T20I Series. TCL has been at the forefront of promoting cricket in the country. Earlier this year, it celebrated its five-year successful partnership with Peshawar Zalmi for Pakistan Super League (PSL) and now this historic partnership will mark its expansion into international cricket.

Speaking on this partnership, Sunny Yang said: “TCL Pakistan is proud to announce its commitment to Pakistan cricket, building on our support for the historic Pak vs Aus series. We look forward to a rewarding collaboration as the Associate Partner of the Pakistan national cricket team. This synergy further underlines our commitment to excellence and in leveraging cricket at global, national and local levels.”

“We are delighted that a global brand TCL has come on board as the Associate Partner of PCB before a historic series against Australia that is taking place after 24 years. This is a wonderful opportunity for both brands to further their values and ideals. It is a perfect platform for people to enjoy a riveting contest between two world-class teams. This partnership can only go further than it already has as TCL has been a partner and a supporter of Pakistan cricket for the last couple of years through its support to PSL and our franchises. I welcome TCL to the PCB’s fraternity,” said Faisal Hasnainon the association.

“This partnership is of very high significance to TCL. It is a great honour for us to be associated with our national team during this historical moment after all what we have been through. Team Pakistan’s recent achievements and displays of world-class potential reflect our own ambitions and accomplishments. As one of the technology leaders, we have been providing an elevated and immersive experience to cricket fans across the country and our partnership with the national team will further inspire exceptional experiences and fulfill our vision of new developments in this field,” stated Majid Niazi, Head of Marketing at TCL Pakistan.

This collaboration is also a part of TCL’s initiative of expanding its global footprint and witnessing immense growth from major international markets.