LAHORE - In an effort to recognise the support of organisations during 2010 and share the impact that organised philanthropy has on society, the management of Shaukat Khanum Cancer Hospital introduced the annual Shaukat Khanum Social Responsibility Awards, says a press release. In this connection, first Shaukat Khanum Social Responsibility awards giving ceremony was organised at the hospital. Atiqa Odho, famous TV artist and an active social figure hosted the event and Reema Khan who is the ambassador of Shaukat Khanum Memorial Cancer Hospital, was the special guest on that occasion. Miss Reema Khan while addressing the audience expressed her deep concern towards the cause of this institution saying that it makes me feel very special to be a part of SKMCH&RC. The cause of providing free treatment to the poor cancer patients was the motivational element for me to join SKMCH&RC, she added. She urged the audience to continue their support for this noble cause. While talking to the audience, nationally acclaimed columnist Hassan Nisar appreciated the role SKMCH&RC is playing in the health care sector and symbolised the Shaukat Khanum Memorial cancer hospital with the Taj Mahal. SKMCH&RC is the Taj Mahal of life whereas the Taj Mahal depicts death itself, he said. Dr Faisal Sultan, CEO of Shaukat Khanum Cancer hospital, shared the achievements, budget and future plans of the hospital, with the audience on this occasion. He admired the input and support provided by the organizations. Dr Faisal distributed award shields to the representatives of Pepsi Cola International (PVT) Ltd, World Call Telecom (PVT) Ltd, Metora digionics (PVT) Ltd, English Biscuit Manufacturers (EBM) (PVT) Ltd and Telenor Pakistan (PVT) Ltd. He also expressed his gratitude to these organisations for their immense support, and hoped that it will continue in the future as well. The representatives of these organisations appreciated the efforts of the Hospital in providing free treatment to the cancer patients and pledged to continue their support in the future also.