LAHORE    -   TCL Electronics (1070. HK), one of the dominant players in the global TV industry and a lead­ing consumer electronics brand, held an international press con­ference at IFA 2022 in Berlin. It showcased the latest offer­ings; a new flagship RAY•DANZ soundbar, an XL Collection of Mini LED, QLED TVs in Europe, and the most recent A energy class washing machines. TCL also showcased its latest sports sponsorships and sustainability commitments. 

At IFA 2022, TCL showcased the EISA Premium Mini LED TV C835, an all-around 4K Mini LED TV with fantastic picture qual­ity paired with Dolby Atmos for immersive sound. To bring the cinema into homes and offer a comprehensive, immersive ex­perience, TCL went ahead with 98-inch QLED TV and the intro­duction of its latest XL Collection TV to Europe.

In audio, TCL introduced the newest flagship X937U soundbar with exclusive RAY•DANZ tech­nology. For an expansive viewing environment, TCL also presented its TCL NXTWEAR Wearable Dis­play Glasses with upgrades that enrich the user experience.

For TCL, user experience at the heart of every innovation is fun­damental to the company’s val­ues and vision. 

From the proprietary FreshIN air conditioner and washing ma­chine to an assortment of refrig­erators, air purifiers, and robot vacuums, TCL provides products that connect seamlessly and are easy to use. With home appli­ances that win awards for their design, TCL offers technology and stylish pieces of furniture to blend into any home décor. Through the TCL and Google Home App, now you can control all your smart de­vices, including Mini LEDs, QLED TVs, UHD TVs, ACs, and products, as mentioned earlier, with a plan to add more in the future.

As a responsible company with a global footprint, TCL acknowl­edges its commitments extend well beyond developing and sell­ing products to its customers. Earlier this year, TCL introduced a new brand signature, Inspire Greatness, by dedicating itself to unleashing the most inspiring moments in people’s lives.

Pakistan is one of the most prominent and key strategic re­gions for TCL. TCL Pakistan, over the years, has maintained its No. 1 ranked TV Brand position in the country and expanded its product line by launching IoT products like smart Air Purifier Breeva and smart Vacuum Cleaner Swe­eva. TCL Pakistan is dedicated to providing its customers with the advanced, innovative technology with premium quality