KARACHI PR - Philip Morris (Pakistan) Limited (PMPKL) partnered with SEED Ventures (Social Entrepreneurship and Equity Development) to carry out #MissionCleanerPakistan, an anti-littering project aimed at raising awareness across Pakistan regarding proper disposal, promoting behavioral change and supporting the required infrastructure for proper disposal.

Under this Project, PMPKL has carried out 20 anti-littering drives across Karachi, Lahore, Quetta, Peshawar and Balakot within the last year with an aim to create a movement which instills proper waste disposal habits in our communities and to raise awareness about the impact littering has on our environment. More than 2400 volunteers comprising of women, men, and transgenders have been engaged during the drives and over 4000kgs of trash have been collected. The recyclable portion of the waste was recycled in a sustainable manner through the PMPKL’s recycling partners while the non-recyclable portion of the waste was turned into an art piece which serves to represent the ecological disaster that is imminent if the public continue the current method of waste disposal.