LAHORE  - Two-day Gilgit-Baltistan exhibition kick-started here on Thursday at the Lahore Chamber of Commerce and Industry to showcase diverse cultural, heritage and tourism attractions of the Northern Areas of Pakistan.

The Festival was inaugurated by Provincial Minister for Tourism, Culture and Youth Affairs of Punjab Rana Mashood Ahmad Khan.

Addressing the participants of the conference, the Provincial Minister for for Tourism Culture and Youth Affairs of Punjab Rana Mashood Ahmad Khan said that the Punjab government was giving a special focus towards the upgradation of tourism sites and for the promotion of tourism related activities. He said that all the segments of the economy were being given equal importance therefore a comprehensive strategy has been adopted to promote tourism.

The minister said that since the law and order situation was improving therefore the flow of international tourists would also get a considerable momentum in coming months. He said that Pakistan is one of the few countries in the world that have great tourist destinations.

He appreciated the Lahore Chamber of Commerce and Industry to organize two-day festival to bring to the limelight the potential of Gilgit-Baltistan.

LCCI President Ijaz A. Mumtaz said that lack of proper infrastructure was hitting hard some of the finest tourists sites therefore the government would have to divert its attention towards these areas. He said that in today’s world when all types of technology is available, there must not be any problems for international tourists to get easy access to all areas. He said that Gilgit-Baltistan has huge potential but it could not be tapped so far only because of unavailability of good road network. He said that Pakistani Ambassadors working abroad should be tasked to contact tourism related organizations for highlighting the tourists sites in Pakistan and also said that the 2-day Gilgit-Baltistan would help promote sustainable tourism, culture and heritage of Gilgit-Baltistan.