Mountain Dew is more than just a beverage; it is an entire experience and it has established itself as such time and time again.

The top choice for adventure lovers and seekers, Mountain Dew is for all those who dare to push their limits to experience the unexplored. For those who are not afraid of stepping out of their comfort zones and step into new territories. For those who understand that one cannot live fully without taking new chances.

The brand itself has never shied away from bringing new activities to Pakistan and setting new bars for beverage companies, which is why their annual events are looked forward to with anticipation by people across the country.

This year is no different, which will be ending on a high note by the exciting announcement Mountain Dew has made about the launch of its first ever gaming platform in collaboration with the internationally leading gaming giant, ESL.

Mountain Dew Gamers Arena is going to be the biggest gaming championship in Pakistan with prize money of Rs1 million up for grabs. Top gamers from Pakistan will compete against each other in CS:GO and Dota 2 for the title of the best gaming team in the country.

The announcement was made at an event held in Lahore on 3rd October 2018. Revealing further details, it was shared that the three months long tournament will ultimately decide the winner between two teams - CS:GO and Dota.

Attendees of the event also got to see an exciting preview of the exhilarating TVC of this project as well as a reveal of the trophy for this tournament. The glittering event concluded with a power-packed performance by Pakistan’s favorite rock band Call.

The guest-list comprised of some of the biggest names from the industry including Feroze Khan, Mira Sethi, Mikaal Zulfiqar, Imran Abbas, Hareem Farooq and Cybil Chaudhry.

Salman Butt, Marketing Director of PepsiCo, discussed the future of gaming in Pakistan and the potential
it holds in the international arena. He further talked about the decision of Mountain Dew to provide a platform for passionate gaming enthusiasts to showcase their skills and represent Pakistan globally in the field.

Top management of ESL was invited to discuss the competition mechanics and answer questions regarding the championship.

Through this initiative, Mountain Dew aims to take gaming in Pakistan to an international stage from the underground scene it is mostly limited to at the moment. There is no dearth of exceptional gamers and Pakistan hence this for sure is a step in the right direction.