Soft Power

Globalisation has brought many positive changes to the world we live in today. These include access to information worldwide, cross-border negotiations, transnational development programmes, humanitarian interventions etc. 

The question which arises in our minds is that whether globalisation is a blessing for us or not? Whether all nations are put at the same advantage under it or not? 

As a matter of fact, developed nations are using this social process and are trying to invade and supersede the cultures of the developing and underdeveloped countries of the world. This very idea is culminated in the term, ‘soft power’, which talks of how developed countries have embarked on Cultural Imperialism. US Presidential Candidate Hillary Clinton once said that, “America cannot solve the most pressing problems on our own, and the world cannot solve them without America. We must use what has been called ‘smart power’ the full range of tools at our disposal.” 

To many soft power is only a ploy to gain supremacy and thus we mustn’t be fooled by it. 


Karachi, August 2. 


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