LAHORE-A significant stride towards environmental well-being of urban communities has been taken by Digger, the outdoor footwear brand in Pakistan, by starting massive plantation drive in collaboration with the World Wide Fund for Nature (WWF). A process of planting 4000 saplings in two major cities Lahore and Faisalabad has been initiated at the University of Engineering and Technology (UET) Campus Kala Shah Kaku. Digger has a mission of creating authentic outdoor products for active consumers and promoting environmental well-being of Urban communities, this has now been put into tangible action.