ISLAMABAD (APP) - Chief Executive of Trade Development Authority Of Pakistan (TDAP) Syed Muhaibullah Shah has said that Pakistan becomes the third largest rice exporting country in the world. Talking to CNBC he said that Pakistan is the 12th largest rice producer in the world, however, due to best marketing and value addition, the country has achieved this position in the international markets,. He pointed out that countrys rice exports remained the second largest foreign exchange earner for the country after cotton. This is a great achievement and countrys rice sector achieved this position despite global recession, financial crunch and a very tough price competition in the international markets, he added. He said that the rice exporters adopted best strategy and explored new markets all over the world. He advised the rice exporters to focus more on Asian and African markets to increase their exports. He pointed out that purchasing power in Asia is increasing and these markets could be more attractive for rice exports in future. We should also focus the African markets, which have huge potential for our commodities mainly for rice exports, he added. He said that TDAP will fully cooperate with REAP to achieve the $ four billion rice export target under Vision 2012. Abdul Rahim Janoo, Chairman REAP said that the countrys rice exports have touched $ 1.96 billion mark on June 19, and it is expected the figure will cross $2.1 billion mark by the end of this fiscal year. He pointed out that the rice exports is the only sector, which continued its positive growth during the current fiscal despite various issues and challenges including global recession, financial crunch, bumper crop in all rice producing countries and price competition in the world markets. Our rice production is almost the same, however, we earn more foreign exchange every year due to 18-20 percent value addition every year, he said and expressed his hope that the countrys rice exports will touch the $ four billion mark under Vision 2012.