ISLAMABAD - President Dr Arif Alvi on Wednesday said that Pakistan’s inclusion in Amazon sellers list would not only boost exports but also generate enormous opportunities for youth and small and medium enterprises (SMEs) to increase their outreach to international markets.

The president made these remarks while chairing a briefing given by Saqib Azhar, CEO Enablers, on emerging opportunities in the wake of Pakistan’s inclusion in Amazon’s list here at Aiwan-e-Sadr. Underlining the importance of e-commerce, Dr. Alvi said that Amazon was an important platform providing opportunities to youth and small and medium enterprises (SMEs) to increase their outreach to international markets.

The president further observed that Pakistan’s inclusion in the Amazon sellers list would greatly help in the diversification of exports and increase Pakistan’s access to international markets.

He emphasised the need to focus on the value-addition of products so that they could have a competitive edge in the global market. 

The CEO briefed the meeting about the potential of e-commerce and the issues being faced by Amazon and e-commerce sellers. While hailing Pakistan’s enlistment in Amazon’s sellers’ list, the President underscored the need to train young entrepreneurs to make them fully acquainted with the dynamics of e-commerce.