LAHORE - Guinness World Record holder and World Memory Champion Emma Alam has been honoured with the Youth Excellence Award 2025 in recognition of her outstanding contributions to Pakistan’s progress and for elevating the nation’s image globally. The award was presented by Prime Minister Shehbaz Sharif at the International Youth Day ceremony held at Jinnah Convention Centre. Expressing her gratitude, Emma said the honour inspires her to continue advancing youth potential and education in Pakistan. A two-time Guinness World Record holder, she has represented Pakistan in multiple international championships, winning numerous accolades in cognitive skills and mental performance. Sania Alam, founder of Futuristic Learning and Emma’s coach, said the achievement reflects their mission to equip Pakistani youth with world-class skills and leadership potential.