SIALKOT- TheNetwork for Consumer Protection is making adequate efforts for enforcement of tobacco law at public places in Sialkot, said Project Coordinator Dr Hassan Mahmood.

He expressed these views during an interactive session with media here on Tuesday at Sialkot Press Club (SPC).

 TheNetwok was setting out a campaign to monitor Tobacco Advertising Promotion and Sponsorship (TAPS) and enforcement of existing tobacco control laws in Sialkot and district government needs to take stringent measures for the enforcement of tobacco control law at public places effectively.

TheNetwork for Consumer Protection team underscored the need for enforcement of tobacco control laws and legislation in line with the guideline of Framework Convention on Tobacco Control (FCTC) global public health treaty by World Health Organization (WHO),” he said.

Speaking on the occasion, Aasma Qamer, Communication Officer TheNetwork for Consumer Protection said that in Pakistan everyday 1,200 young children start smoking and most of them are hooked as a smoker for lifetime.

The situation had become alarming as “Shisha” and other smokeless tobacco products like “Gutka and Snuff” are on rising trend among the youth,” she disclosed.

As mass communication, she said, has bridged societies around the world and had also magnified the impact of media on global public health.

 The media has become the most influential and powerful part of tobacco control campaign.

Aasma said that session aspired to build a strong partnership with mass medium of the city for implementation of existing tobacco control laws of Pakistan.

Pakistan has introduced tobacco control legislation in 2002 which followed by many SROs but unfortunately the national tobacco control laws were never presented to a legislative platform for review,” she said.

Pakistan, she said, lagging behind to comply domestic tobacco control law with international law since it has ratified the international FCTC in 2004.

Aasma said it is high time for Pakistan to conceive the magnitude of the problem and move ahead towards stricter and effective implementation of tobacco control policies.