Peshawar - Under ‘Discover the faces of Pakistan’ project, the Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) and OPPO have joined hands to explore and highlight the tourism potential, cultural heritage and historic sites through different initiatives, including publicity via social media platform, in the province.
The project is aimed at highlighting the portrait photography and to capture the national sentiments and tell the unique story of the people in Pakistan. Besides other activities, the Khyber Pakhtunkhwa Culture and Tourism Authority and OPPO arranged a week-long tour for the famed content creators to the scenic Chitral district.
The content creators and journalists were taken to scenic spots in Chitral so they could closely watch the indigenous Kalash culture, history and tourist and historic places and introduce them to the world through social media platform. The KPCTA is providing accommodation to the content creators in camping pods in Kalash during their weeklong stay in the district.
The bloggers would visit Kalash, Broon, Batrak, Anish, Kakral valleys, museum, Chitral Fort, Shahi Masjid, Shandur Polo ground, embroidery items, Markhor point, Birr Moglasht, hand-made goods, Kalash culture, historic abodes and all these would be captured through the lens of camera and display them via social media platform.
The content creators and the OPPO company have over 43 million followers.
The United Nation World Tourism Organisation (UNWTO) has designated 2021 as ‘Tourism for Inclusive Growth.’ World Tourism Day is commemorated each year on September 27. Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.
This year is an opportunity to promote the potential of tourism to create jobs and opportunities. It can also advance inclusion and highlight the unique role tourism can play in preserving and promoting natural and cultural heritage and curbing urban migration.