LAHORE - Muhammad Azfar Ahsan, founder & CEO of Nutshell Group, has been elected as the president of the Marketing Association of Pakistan (MAP), the apex body of marketing in the country.

He previously served MAP in various capacities, including his recent role as the Vice President of MAP. Azfar has served as Minister of State & Chairman, Board of Investment. He is also the founder of the Corporate Pakistan Group, which represents the elite of Pakistan’s national intelligentsia, including corporate and government leaders, policymakers, academicians, defense personnel, media practitioners, and movers and shakers of civil society. Other office bearers elected to MAP this year include Saqib Saleem from Arif Habib Investments as Vice President MAP; Jahangir Rasheed from Dalda Foods as Honorary Secretary; and Asim Shafiq from Abbott Laboratories as Honorary Treasurer. Azfar is a visionary and has brought innovation and growth to all his ventures. He plans to restructure and expand MAP to become a global voice for Pakistan. 

He hopes to bring his expertise as an influencer and a connector to the marketing landscape, enabling all stakeholders to collaborate for the best global representation of Pakistan.

Commenting on the occasion, Muhammad Azfar Ahsan expressed his heartfelt gratitude to the marketing fraternity for reposing trust in his leadership and allowing him to serve the industry and Pakistan at large.

“My priority is to strengthen and expand the platform of the association across the country, with the induction of new members and new chapters from the genres of traditional marketing and emerging digital space alike. Being an advocate of diversity, I look forward to more female leadership defining new contours of Marketing.”