KARACHI - Foodpanda, the largest food and grocery delivery platform in Asia outside of China, has officially launched its suite of advertising technology (AdTech) and marketing solutions, Panda Ads. Initially introduced in 2021 as a proof of concept, panda ads provides brand partners with advertising opportunities, helping brands reach millions of digital-native customers beyond traditional channels. With the launch, Foodpanda unveils a fresh suite of integrated advertising features that encompass the foodpanda app, digital marketing assets and new partnership programmes.

Globally, the market potential for AdTech is expected to reach $1 trillion by 2030. Delivery Hero, foodpanda’s parent company, predicted that AdTech services would generate more than €2 billion by 2024/25. Through panda ads, Foodpanda aims to help brands increase their visibility and reach, improve sales conversion and build brand awareness to drive sales. Foodpanda has also joined forces with leading media investment agency GroupM. With this strategic partnership, GroupM clients can tap into the fast-growing AdTech space by activating foodpanda’s in-app advertising and other media assets, and collaborate with Foodpanda on brand partnerships and campaigns.