KARACHI - Inara Fashion (SMC-Private) Limited successfully launched its brand, Inara Fashion, on March 18, 2022, at its flagship store in Clifton, Block 8, Karachi.

Inara Fashion is a ladies shoes, handbags, and accessories brand. Located in Karachi’s posh Clifton area, Inara Fashion aims to bring offerings that are beautifully crafted, comfortably durable, and elegantly stylish. Led and managed by a seasoned team of professionals, Inara Fashion has set on a journey that encompasses a values-driven corporate culture, an utmost respect for all its team members and patrons, especially female staff and clients, a business model with a triple bottom line (Planet, People, Profit), and a mission to incorporate Islamic business guidelines and processes.