LAHORE - The Pakistan Cricket Board has raised the prices of the tickets for this month's Asia Cup beginning from June 26. The step is being taken to cash in on the popularity of India-Pakistan clash. Pakistan will play arch-rivals India on June 26 at the National Stadium in Karachi and the PCB authorities have fixed the highest ticket price for that match at Rs 2700. A report in The Hindu said that the rise in ticket prices has also been fuelled by Shoaib Malik-led team's recent tri-series win over India in Dhaka. "The Indian team's participation is always good from marketing point of view and it is no surprise everyone wants to cash in on their popularity and standing," Saleem Qazi, senior marketing executive of a leading group said. The last time India toured Pakistan in 2006, the highest ticket price for an ODI in Karachi was Rs 2000. The Rs 2700 price range has been set for the top enclosures named after Hanif Muhammad, Javed Miandad and Fazal Mehmood. "Basically it is a case of trying to take advantage of the tournament and the fact that India is playing in Pakistan after more than two years," one official said. Interestingly, the PCB has fixed relatively low ticket prices for other matches of the Asia Cup. In the match between Pakistan and Hong Kong, the highest ticket is Rs 500 and similar price has also been set for India's clash with Hong Kong in Karachi. The lowest ticket rate for India-Pakistan encounter in Asia Cup is Rs 100, whereas normally the general enclosure tickets cost Rs 50.