LAHORE - Turkish Consul General Ahmar Azubay and Director General (DG) Trade Development Authority Rana Shehzad Ahmed inaugurated the 38th World Exhibition organised by Pakistan Carpet Manufacturers and Exporters Association (PCMAEA) at a local hotel. Importers from America, Turkey and European Union have arrived in Pakistan in large numbers to participate in the three-day exhibition. On this occasion, Carpet Association Chairman Major (Retd) Akhtar Nazir, Senior Vice Chairman Naeem Sajid, Vice Chairman Ijazur Rehman, Senior Central Leader Abdul Latif Malik, Senior Executive Member Riaz Ahmed, Usman Ashraf, Saeed Khan, Akbar Malik along with others manufacturers and exporters associated with the woven carpet industry were also present. Exhibitors showed keen interest in the extremely high quality and beautifully designed carpet products displayed in various stalls. Speaking on the occasion, Turkish Consul General Ahmar Azubay congratulated the organizers for holding the exhibition and said that these international exhibitions will definitely boost Pakistan’s handmade carpets industry. “Pakistan’s hand-made carpets have unique recognition all over the world due to their quality and beautiful designs,” he added. He said that such exhibitions prove to be an effective means of advertising and marketing the products of a country. Director General Trade Development Authority Rana Shahzad Ahmed said that the holding of the world exhibition of handmade carpets is very welcome which will prove beneficial for this industry. He said that the Trade Development Authority takes great measures in collaboration with exporters to promote Pakistani products and exports. Major (retd) Akhtar Nazir, chairman of the association, said that the industry of hand-woven carpets is currently facing very unfavorable conditions and efforts have been made to promote this industry through international exhibitions in Pakistan.