KARACHI PR - P&G Pakistan is celebrating the achievement of its 2022 goal of delivering over 50 million liters of clean drinking water, helping approximately 300,000 people, through its non-profit Children’s Safe Drinking Water (CSDW) Programme in various districts of Sindh, Punjab, KP and AJK.

The commitment to deliver a further 50 million liters was made in 2019 in collaboration with long-term NGO partner, HOPE and the Ministry of Climate Change, presided over by Dr. Arif Alvi, President, under which P&G made other sustainability declarations/commitments.

Expressing his views, Adil Farhat, CEO P&G Pakistan, said, “The lack of access to clean water contributes to many challenges in a community. Children frequently miss school from waterborne illnesses and parents struggle to provide for their families. Women and girls are especially affected as they disproportionately bear the burden for managing household water needs. Many walk kilometers each day to collect contaminated water, and they are often responsible for taking care of sick family members. This prevents many girls from attending school and getting an education that would allow them to have a brighter future.” He further added, “In living up to our purpose of improving lives, our community programs to date have improved quality of life for millions of Pakistanis.”

Pakistan is among the top 10 countries in the world today with lowest access to clean water near homes. According to Water Aid, in Pakistan around 21 million people do not have access to clean water.  The P&G water purification technology “Purifier of Water”, available in the form of a simple sachet, is a state-of-the-art innovation that quickly turns 10 liters of dirty, potentially deadly water into clean and drinkable water in a simple, affordable and convenient way. P&G’s efforts in this area support the United Nations Sustainable Development Goal # 6 - to ensure access to water and sanitation for all.

Speaking at the occasion, Dr. Mubina Agboatwalla, founder and visionary behind HOPE said: “Pakistan is a third world country facing a high infant and childhood mortality rate. One of the illnesses contributing towards this is gastroenteritis, typhoid and other orofecal infections. P&G continues to support us with technical expertise, financial investment, human resources, and supply of the P&G Purifier of Water packets. P&G is committed to fighting the clean water crisis in partnership with HOPE and we are delighted that we completed this goal within the deadline”.