LAHORE - The Ambassador of Brazil, Alfredo Leoni, has invited Pakistani businessmen to come forward and tap the multiple opportunities of mutual trade between Brazil and Pakistan as Brazil is the 8th biggest consumer market in the world. The Brazilian Ambassador was speaking at the Lahore Chamber of Commerce and Industry on Tuesday. Lahore Chamber of Commerce and Industry President Shahzad Ali Malik, Vice President Sohail Azhar, former President Shahid Hassan Sheikh, Honorary Consul General in Lahore Ejaz Ahmad and a number of Executive Committee members also spoke on the occasion. Promotion of commercial and economic ties between Pakistan and Brazil would further boost bilateral relations, said Ambassador of Brazil. He proposed that Pakistan could share experiences of Brazilian success story in the areas of economy and development achieved through the implementation of Real Plan which was introduced in 1994, in order to tame inflation and stabilize the economy. He said that 18 years inflation has brought down to 4.4 percent per year from 46% per month, also Brazil has converted itself from a borrower to lender economy. The Ambassador said that Pakistani businessmen can share technical aspects and general information regarding production of ethanol (bio-fuel) by sugarcane and its usage in cars and power generation with their Brazilian counterparts. This would help Pakistan in reducing dependence on petroleum products, he said. This fact is less important today with the multiple means of communication, such as the Brazil Trade Net, and the facilities of flights to Brazil. He said that the Pakistani businessmen interested in doing business with Brazilian partners must register themselves on and become a member and a player of the biggest database available in Brazil involving international trading companies, market studies and information on fairs, Brazilian companies and trade offers. Speaking on the occasion, the Lahore Chamber of Commerce and Industry President Shahzad Ali Malik suggested that cooperation can be enhanced in the agriculture, energy and pharmaceutical sectors. Serious consideration should be given to reduce tariff and non-tariff barriers, he emphasized. The Lahore Chamber of Commerce and Industry President said Brazil has a highly developed industrial base and its diversity ranges from automobiles, steel, petrochemical to computers, aircrafts and consumer durables.