ISLAMABAD -World Tourism Day will be marked on September 27 (Tuesday) across the globe including Pakistan with the aim to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic values. World Tourism Day recognizes the importance of tourists and the tourism industry across the globe. The United Nations’ World Tourism Organization (UNWTO) invites people worldwide to participate in World Tourism Day on September 27 every year.  Many tourism enterprises and organizations, as well as government agencies with a special interest in tourism, celebrate the event with various special events and festivities. Different types of competitions, such as photo competitions promoting tourism, as well as tourism award presentations in areas such as ecotourism, are held on World Tourism Day. 

Other activities include free entries, discounts or special offers for the general public to any site of tourism interest. 

Tourism has experienced continued growth and deeper diversification to become one of the fastest growing economic sectors in the world. Modern tourism is closely linked to development and includes more new destinations for tourists. These dynamics turned tourism into a key driver for socio-economic progress. 

Tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for many developing countries.