LAHORE - Haleeb Foods has announced the appointment of seasoned marketing professional Muhammad Atif Zubair as new Head of Marketing in its leadership fold effective from July 2021. In his new role as the head of marketing Atif would spearhead the company’s overall marketing and corporate communications strategy.
Prior to joining Haleeb Foods, Atif has been instrumental in scaling a number of companies such as Tetra Pak, Engro Foods, British American Tobacco, Al Safi DANONE and Bliss Brands - Johannesburg. He has served as a Director Spot On Activation at Adsells Advertising.
“Excited to be working with the pioneer national dairy company of Pakistan. I am committed to gain back the lost glory and loyalty of Haleeb Foods and its brands by giving its consumers a strong emphasis on nutrition, health and well-being. The brand would continue to scale up the right set of marketing mix. I’m looking forward to continuing this upward trajectory with a strong team by my side,” said Muhammad Atif Zubair.