KARACHI-ATC Holdings & its subsidiary National Foods Limited have announced to donate PKR 55 million for flood relief activities. Additionally, the group has created a dedicated account for employee contribution, leading to additional collection so far, taking the tally to over PKR 60 million.

“Pakistan contains more glacial ice than any other country outside the polar regions. This combined with heavy rains has severely impacted Pakistan in terms of climate change. In the spirit of being truly National, I urge both local and international communities to come together and help the nation in this unprecedented crisis,” said CEO ATC Holdings & Chairman National Foods, Mr. Zahid Majeed.

The group is executing relief efforts through partnerships with multiple organizations including Karachi Relief Trust (KRT), Hisaar Foundation, TCF &ChildLife Foundation. The Group aspires to reach all affected communities of our country. Immediate response included supplies to communal kitchens in the province of Sindh; namely Sukkur, Sakrand, Mirpurkhas, Nawabshah, Mehrabpur, Khairpur and providing ration packs, household goods in Balochistan. We are collaborating with experts to support the medical camps set up for affectees. Equipment and insecticides for tackling the immediate danger from mosquitoes have also been donated.