LAHORE- Pakistan Cricket Board (PCB) announced title, presenting and other sponsors and unveiled the logo for the home series against Australia commencing in the first week of October 2014 in the UAE.

The logo was unveiled during a press conference held Wednesday here at the National Cricket Academy (NCA). The title sponsors for the series are Haier Pakistan while Schon Properties are the presenting sponsors and the series shall be called: Schon Properties Presents Haier Cup 2014. The co-sponsors also include leading corporate entities, Zong China Mobile and Brighto Paints.

PCB COO Subhan Ahmad, director international cricket Zakir Khan and Director Marketing Badar Rafaie were present on the occasion along with the sponsors’ representatives Haier Pakistan CEO Javed Afridi, Schon Properties director Danial H Schon, Zong China Mobile Pakistan regional director S&D Barkat Ullah, Brighto Paints chairman Kh Ejaz Ahmed Sikka, and Schon Properties director Asher H Schon.

Speaking on the occasion, Subhan said: “Sponsors are an integral part of any sport and vital in terms of providing momentum for achieving growth and attaining excellence. I am delighted that leading corporate entities of the country, like Haier Pakistan, Schon Properties, Zong China Mobile and Brighto Paints have hitched their corporate identity with the PCB and Pakistan cricket. I am positive that this shall yield dividend for everyone involved.”

Replying to a query, the PCB COO said: “Since 2009, all our series have been held at a neutral venue with the UAE being our home base. Despite that owing to sponsors’ sustained interest in Pakistan cricket, all our series have either yielded profits or were at worst break even.”

Haier Pakistan CEO Javed Afridi, once again, reassured its group’s continuous support to Pakistan cricket at every level, be it domestic or international cricket or Pakistan Super League (PSL). “Haier Pakistan is standing hand-in-hand with the PCB and extends every support for the betterment of the game in the country.”

Afridi also announced a purse of $10,000 apiece for former legends, Hanif Mohammad, Nasimul Ghani and Ehteshamuddin on the occasion of the rubber.

Schon Properties director Danial H Schon said, his group was most happy to be part of the title sponsorship for the team Pakistan’s major home series against Australia.

Zong China Mobile Pakistan regional director S&D Barkat Ullah said: “Zong is the network of every Pakistani while cricket is the passion of every Pakistani. Zong China Mobile Pakistan is supporting and sponsoring cricket Pakistan at every level and connecting with the nation by sponsoring the most loved sport in the country.” He thanked PCB for providing Zong the opportunity to sponsor the most exciting contest of cricket between three cricketing giants, Pakistan versus Australia.

Brighto Paints chairman Kh Ejaz Ahmed Sikka said, the leading paint manufacturers in Pakistan having there operational networks in Afghanistan, UAE, Saudi Arabia and South Africa, had always played a vital role in promoting our national heroes and local talent. “Brighto Paints has always sponsored good causes, including educations and sports. To promote Pakistan cricket, Brighto Paints has now joined hands with PCB and sponsored Lahore Lions.”