ISLAMABAD (Staff Reporter): In order to encourage young innovators and entrepreneurs to develop new mobile applications, the Pakistan Telecommunication Authority (PTA) is going to hold Pakistan Mobile App Awards 2015, ceremony on Monday (today).
Under the competition, the authority invited individuals from Pakistan to submit innovative mobile applications in six different categories, with an overall objective to promote the use of high-speed mobile Internet for the benefit of the society.
The event would be held in partnership with Internet Society (ISOC) Asia-Pacific Bureau, cellular mobile operators and handset manufactures. All submissions to the competition were subject to pre-defined criteria including uniqueness, value to public, functionalities, sustainability and quality of the mobile application under agriculture, entertainment, kids, security and community and business categories.
With over 100 entries received, Pakistan Mobile App Awards competition proven to be well acknowledged, reflecting a lively evolution of innovation in Pakistan duly supported after introduction of 3G/ 4G services in the country. The broadband Internet users in Pakistan are above 16 million that includes more than 12 million 3G/4G subscribers indicating huge market potential for new services and applications.