KARACHI    -    Trade Development Authority of Pakistan, Multan in collaboration with ITC and WCCI Bahawalpur success­fully organised a seminar titled “Women in Trade-Export Readiness 101” at Bahawalpur on Friday. The purpose of the seminar was to create export awareness and engen­der capacity enhancement among women entrepreneurs of the Bahawalpur Division. The session was attended by more than 45 women entrepreneurs of Bahawalpur.

Shoaib Zafar, ITC Advisor, introduced ITC to the audi­ence and spoke about the opportunities latent in Export via Women Entrepreneurs. Adeel Haider Mankee, Expert Speaker ITC, delivered an exhaustive presentation to the audience on how baseline women entrepreneurs can en­ter the arena of international exports. This presentation included such intricate topics as Market Research to Iden­tify Market Needs, Outcome of Market Research, Business Tools Setup including Email, Collaboration, Export Pro­cess and Requirements, Product Development, Business Planning, INCOTERMS and Fulfillment by Amazon. 

Hasnain Haider, Director TDAP Multan, spoke about TDAP’s role in strengthening exports and women entre­preneurship. He informed the audience about upcoming initiatives like Cholistan Trade Fair 2023 and Amazon Training Program in Bahawalpur which will specially be beneficial to women entrepreneurs of Bahawalpur.

The speakers fielded questions from the audience throughout the presentations. Women entrepreneurs expressed special interest in such topics as digital mar­keting in trade and the export of local arts, crafts and food items. The session concluded with a vote of thanks by Miss Saima, Senior Vice President WCCIB.