KARACHI - Server virtualisation is becoming a mainstream computing technology and it is expected that two-thirds of the business workloads will be virtualised around the world by 2013. This was the main crux of the presentation given by the IT experts at the product launching ceremony titled Secure your data with smart storage and virtualisation, which was jointly organized by IBM Pakistan and Inbox Business Technologies here at a local hotel on Thursday. The experts also spoke about how the companies could reduce their operational expenditure costs within an existing IT infrastructure through applying server consolidation technology. Common practices for the use of this multi-faceted strategy include the elimination or optimisation of under-utilized servers and server locations, as well as the virtualisation process. IBM Pakistan and Inbox Technologies introduced IBM Storwize RAS, which will help businesses manage their applications and information explosions, effectively and thus, increase their storage utilisation, storage administrator productivity, application performance and availability. The main purpose of this event was to showcase how organisations can secure their data with the latest technology, as with the advancement in operations and globalisation, organisations need to be proactive in being prepared to deal with the data security challenges effectively. The event highlighted the fact that the growing complexity of IT environments; as a result of diverse business applications and devices; is forcing midsized businesses to pursue more and more virtualization technologies, so as to attain efficiency in their business operations. Further, the event highlighted out that challenges arise when companies introduce virtualization without changing their business processes and architectures. On the occasion, Migally, Data Protection Sales Leader-System Storage (MEA), IBM, spoke on the issue of 'Smart Data Protection; thereby providing some valuable insights. lnbox Business Technologies has acquired a leading position in the local IT-industry, by operating in different sectors; like Defense, Telecom, Financial and Education; and facilitating them. The company, through its numerous and unique IT services, is helping these organizations perform efficiently by creating a secured business environment.