Past in Perspective

“A brand for a company is like a reputation 
for a person. You earn reputation by trying 
to do hard things well.”
–Jeff Bezos

Nestle is a Swiss multinational company that produces food and drink items. Its headquarters is in Vevey, Switzerland and when measured by revenue and other similar metrics, it is the largest food company in the world. It produces items like baby and medical food, water, breakfast cereals, coffee, dairy products, ice cream as well as other snacks. As a conglomerate, it also has 29 brans, each of which has an annual revenue of $1.1 billion. It was formed back in 1905 when the Anglo-Swiss Milk Company and Farine Lactee Henri Nestle were merged together. It found immense success after WW1 and WW2 and ever since, it is a household brand.

ePaper - Nawaiwaqt